Reaching potential students on a shoestring budget.

Millersville University

We worked with Millersville University’s College of Arts, Humanities and Social Sciences on a series of printed mailers and social media ads targeted to potential students identified by the Admissions department. To maximize the campaign budget, each printed piece showcased a family of similar programs that the targeted students showed interest in. The social media campaign reached significant numbers of potential students—over 790,000 people served over 5.4 million ads.